This past Friday evening I sat down to watch a first run episode of a program on one of our three commercial networks. This was at 8:00 in the evening, prime time, and low and behold there was an Olympus commercial for the E-M10. I cannot remember the last time I saw Olympus air a commercial, so this certainly was a surprise. It was interesting to note that at the end of the commercial, it noted all images were taken with an OM-D, not specifically the E-M10. I suspect the next time I see a new Olympus commercial, I will be retired, and that isn't for fifteen years.