Dear Canon, I'm not buying anymore DSLR Gear get on with the M

Started Mar 1, 2014 | Discussions thread
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Rock and Rollei
Contributing MemberPosts: 701Gear list
Re: Consumers prefer Canon.
In reply to meland, Mar 2, 2014

meland wrote:

T3 wrote:

justmeMN wrote:


Then buy a small-DSLR, the Canon SL1/100D. If memory serves, it has the same sensor as the EOS M2, which isn't available in the USA.

Canon is in the business of making a profit. All brands of mirrorless cameras are selling poorly in both North America and Europe, and the USA is where mirrorless cameras come do die and be dumped at deep discounts.

The reality is that brands like Sony, Olympus, and Panasonic simply aren't as popular as Canon is in the camera market. It doesn't matter whether you're talking about mirrorless or mirrored ILC's. Remember, Sony and Olympus have (or had) DSLRs too, and they didn't sell well either. I'm quite certain that if Canon put their powerful brand name behind a serious mirrorless push, they would be quite successful. Why? Because people buy Canon, whatever the product happens to be. The EOS M was an exception (at least initially) simply because it was way overpriced and so underwhelming upon first release. But just imagine if Canon came out with a true counterpart to the Sony A6000 or Olympus E-M10...I think we'd all find that mirrorless was suddenly selling a lot better.

And I'm not the only one who thinks this: "Why Even Canon's Competition Wants It To Take Mirrorless Seriously." Canon is tremendously influential and powerful in the marketplace, particularly in North America. When people consider buying a DSLR, most consumers in the US don't even think about any other brand other than Canon or Nikon. Now, if Canon were to suddenly say, "Hey, we have this amazing new mirrorless camera system that uses the same sensors as our DSLRs, but all in a smaller, easier-to-carry package...and it's still a Canon"...consumers would be much more willing to consider mirrorless.

Consumers prefer Canon (and Nikon). They both simply just need to put out compelling mirrorless products that can be viable alternatives to DSLRs. Canon needs to put out an EOS M with a viewfinder and a pop-up flash. Nikon needs to put out a mirrorless body with an APS-C sensor. And they need to price them at a reasonable level. Then mirrorless will take off.

I don't necessarily disagree with your overall argument, only with the very forthright statements that Canon needs to do X and Nikon needs to do Y. None of us know what either company needs to do. We might think it might be a good idea if they did something. We might also personally want them to do it but this certainty of what they need to do is certainly presumptuous, especially without an in-depth knowledge of the technology, financial and market data resources that each company has. And, please correct me if I am wrong, but we just don't have that information do we?

In fact those arguments are surely why Canon might need to NOT take mirrorless seriously! Why would they want to make life easier for the competiton?

Whatever, Canon has a much better grasp of the market than just about anybody else, certainly including armchair theorists - there's a clue to that in thefact that they keep making money... which is all Canon really needs to do.

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