Hey Nik, Why not Buy Capture NX2 off Nikon?

Started 6 months ago | Discussions thread
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Jack Hogan
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Hey Nik, Why not Buy Capture NX2 off Nikon?
6 months ago

Capture NX2 is the best implementation of U-point technology and your filters EVER. The geniuses at Nikon are throwing it in the garbage  not realizing what they have there. You could probably pick it up for next to nothing today.

Adobe's and Nikon's poor strategic choices over the last few months have opened up a great market opportunity for a new entrant in the all-in-one raw-conversion/editing market for quality conscious photographers, so the timing is perfect.

By opening it up to cameras other than Nikon's you'd serve the huge market of non-PS-savvy/disgruntled-CC photographers giving LR a very good run for its money - and you'd start with a sizable loyal existing customer base.

So how about it, Nik? Can you sell it to the guys at the big G?

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