Pentax interview pretty clear about FF inevitability....

Started Feb 23, 2014 | Discussions thread
Roland Karlsson
Forum ProPosts: 21,745Gear list
Re: FF is a tough nut
In reply to Cigarguy, Feb 24, 2014

Cigarguy wrote:

Yep I agree. It will always stay small and in the single digits so long as the price of getting into the club is high.


  1. A good camera body at $500 sell very well.
  2. A good camera body at $1000 sell good
  3. A good camera body at $2000 is harder to sell
  4. A good camera body at $5000 sell in very small series

So, for a good FF DSLR to be a success in sales, it needs to be $1000 or less, or even better - below $500.

If this is possible depends on the price of the sensor. If this is something that the companies are interested in depends on decisions.

 Roland Karlsson's gear list:Roland Karlsson's gear list
Sigma DP3 Merrill Sigma DP2 Quattro Sony Cyber-shot DSC-RX100 III Pentax K-3 Pentax smc DA 15mm F4 ED AL Limited +8 more
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