Pentax interview pretty clear about FF inevitability....

Started 5 months ago | Discussions thread
MightyMike
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Re: Pentax interview pretty clear about FF inevitability....
In reply to sgtsween, 5 months ago

sgtsween wrote:

From another forum:

"Research and development into full-frame is still ongoing. We cannot talk about it yet."

Works for me.

Much of that research is marketability and cost analysis, its not that they don't have the ability to make a FF camera, they do, its that they need to make one that will sell, will drive customers to their camp and will be profitable enough to be worthwhile. Most possibilities for FF have been demonstrated so now they have to make a "me too" camera the stands apart from the crown but in a good way, otherwise whats the point. Its not about what the small minority of current customers want its about what will bring more customers in, because in the end that means more profit and that is all that matters.

So when wishing for a FF ask for one that will grab impressive market attention and bring new customers in, not just a FF that only suits your needs. Its the only way we'll see a FF sooner than later.

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