"But at low ISO nothing can beat this camera." - CEO SIGMA Pt. 2

Started 7 months ago | Discussions thread
gaussian blur
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Re: Marketing Hyperbole
In reply to Basalite, 7 months ago

Basalite wrote:

Sigma seem to be addressing arguments over its resolution by providing high resolution in only one colour, blue. Seemingly an odd thing to do, especially if Bayer design reflects that we are more sensitive to green. Are Sigma more trying to emulate black & white film? We were advised to put uv filters on b&w because it was more sensitive to the blue end.

Perhaps Sigma's strangest mistake will be the non-interchangeable lens.

How is that a "mistake?" That's the only way you can maximize image quality. A mount makes things much more complicated.

It's a mistake because people don't want to carry multiple cameras. They generally want one camera with a zoom lens and/or interchangeable lenses. That's what sells the most. Or they're perfectly happy with their smartphone camera.

Multiple cameras is a really bizarre idea.

If their sensor is so uniquely attractive, an enthusiast will soon find he has to buy three of them. It will be a bit pricey for a proprietary design with limited production scale.

It will likely continue to be the same price at around $1,000 American.

Based on what?

The new sensor is more complicated to fab than the existing sensor, which means more expensive.

Plus, Sigma's CEO is claiming 60 MP. It's also been called 39 MP elsewhere.

Now why would they charge the same price for a supposedly 'higher resolution' camera?

I think most people would welcome something new that adds something meaningful to the market, but I'm not sure a 5MP sensor with a perceptual fudge is it.

Where do you get "5MP sensor?"

From its specs. Two of the three layers are 5MP.

The top layer has 19MP so the end result will be a bit better than a normal 5MP sensor, but not significantly so.

If the subject is mostly red/green, the top layer won't be contributing all that much, and you'll basically get a decent 5 MP image. That was really cool a decade ago.

I am concerned they are wasting r+d on something that will just be another curiosity at a fraction of its price on ebay in a few years time.

The current Sigmas are certainly not a "curiosity" to satisfied Sigma camera users.

The number of Sigma users, satisfied or not, is under 1%.

Put another way, over 99% find them to be a curiosity.

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