PIX 2015

Canon leads easily in the PJ/documentary market

Started Feb 21, 2014 | Discussions thread
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Re: Canon leads easily in the PJ/documentary market
In reply to rhlpetrus, Feb 21, 2014

Obviously you were not around with the demise of the PJ market. Newpapers and agencies have a tenth the number of staff that they had five years ago. This is a very tiny niche market and Canon pushes it for the advertising value alone. The camera sales for Canon are part of their consumer products division which is a very small part of their balance sheet. But they have the deep pockets to buy name photographers and to give them free equipment which has not been done by Nikon.

Bottom line is who cares?

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