I don't think the A77 needs to be replaced this year, here is why.

Started Feb 20, 2014 | Discussions thread
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Re: I don't think the A77 needs to be replaced this year, here is why.
In reply to K E Hoffman, Feb 20, 2014

And as a general marketing rule, it's better to replace a product that is in demand with an improved product before the demands for a replacement grow too load. It gives the impression of being on top of your game.

As Sony seems to cop more than its fair share of just general bloody minded whinging, they need to be out there presenting themselves. Of course the self same complainers will then turn around saying too many product changes too quickly, I'm confused !

I think at the moment cameras like the A77 need to replaced on a two year cycle,this would all ready be twice the time period of many other brands. This means that unlike Canikon each model will be somewhat different from the last camera.

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