"But at low ISO nothing can beat this camera." - CEO SIGMA

Started 6 months ago | Discussions thread
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Re: Sigma cameras are great one trick pony, not for most photographers
In reply to Greg A A, 6 months ago

Greg A A wrote:

For those who want a one trick pony then Sigma is probably a great alternative for landscape photography. Sports, wedding, wildlife and many other uses Sigma ISO performance won't cut it. The majority of photographers choose other cameras because they don't shoot just landscape. The Sigma low ISO advantage isn't so great that other high end cameras are made unsuitable for landscape simply by the presence of Sigma. For this reason Sigma will need to figure out a way to get competitive at higher ISOs to make their camera business financially a winner and sustainable.

That's the worry for me, right now with Sigma's current sensor they have a niche nailed down pretty well, nothing else offers the low ISO IQ of there Merril compacts for anything like the price(when you include the lens).  If they shift away from that and lose some of the base IQ, compact size and relatively low price to go after a more mainstream market they've got a lot of catching up to do.

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