"But at low ISO nothing can beat this camera." - CEO SIGMA

Started Feb 17, 2014 | Discussions thread
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(unknown member) Veteran Member • Posts: 5,593
Re: "But at low ISO nothing can beat this camera." - CEO SIGMA

dinoSnake wrote:

the owner of Sigma has stated that the new "Quattro" camera coming out in approx summertime will be unbeatable in sunny conditions.

comments ???

That is an awfully restrictive clause of operation.

No it isn't. That's what existed in the film days and photographers did just fine.

It makes me wonder where the CEO's head is: the test of the works is fighting for higher ISO hegemony and here is Sigma, pretty much saying that they are ignoring an entire market and seeking their own path. And then, year after year, their camera sales fall below their hopes and expectations (I'm sure).

His head is in maximizing image quality in the ISO range most people actually shoot in.

Maybe it's time for the board of directors to look into some new upper management...if only modern corporate boards did more than simply cover their Old Boys Club paychecks.

As far as I know that CEO is part owner, so he is probably not going anywhere.

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