"But at low ISO nothing can beat this camera." - CEO SIGMA

Started 6 months ago | Discussions thread
papillon_65
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Re: "But at low ISO nothing can beat this camera." - CEO SIGMA
In reply to dinoSnake, 6 months ago

dinoSnake wrote:

the owner of Sigma has stated that the new "Quattro" camera coming out in approx summertime will be unbeatable in sunny conditions.

comments ???

That is an awfully restrictive clause of operation. It makes me wonder where the CEO's head is: the test of the works is fighting for higher ISO hegemony and here is Sigma, pretty much saying that they are ignoring an entire market and seeking their own path. And then, year after year, their camera sales fall below their hopes and expectations (I'm sure).

Maybe it's time for the board of directors to look into some new upper management...if only modern corporate boards did more than simply cover their Old Boys Club paychecks.

There are plenty of Landscape and fine art photographers who prize a low ISO specialist camera rather than following the herd of enthusiasts desperate to photograph their cats at the bottom of a well at ISO infinity and beyond.

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