DPR Fuji interview

Started 8 months ago | Discussions thread
57LowRider
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Re: DPR Fuji interview
In reply to justin_time, 8 months ago

justin_time wrote:

and I thought this was important:

"Yes but it in the long run customer trust is very important. We’re a relatively new brand and we need to build trust. There was some internal debate about the X100 update, and some people within Fujifilm didn’t think we should upgrade a discontinued model but we decided to do it anyway."

Hehe, I'm not surprised that there was "internal debate" - I think everyone thought that was a kind of "seppuku". It was a bold thing to do, tactically "spratting" as the Scots say - setting a sprat to catch a mackerel; so long as that message is propagated beyond the boundary of current owners, it becomes part of Fuji's mythology. Has any company updated a discontinued anything before? I can't think of one, offhand.

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Fujifilm X-E1 Fujifilm X-T1 Fujifilm XF 35mm F1.4 R Fujifilm XF 14mm F2.8 R Fujifilm XF 18-55mm F2.8-4 R LM OIS +8 more
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