Interesting read by Thom Hogan

Started Feb 14, 2014 | Discussions thread
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Re: Basic Point: It is all about the lenses
In reply to tomtom50, Feb 14, 2014

tomtom50 wrote:

It is hard to argue Hogan's point that the F and EF lens lines are the backbones of success for Canon & Nikon.

Lenses are what pros look at, and are willing to spend thousands of dollars on.

Professional use of flagship products casts a halo over the entire company, and makes the line a safe buy for the unsophisticated entry-level buyer.

It is super-difficult to get a pro to change brand, because the lens investment can be gigantic. The camera advantage has to be huge. For a while Canon AF was really better than Nikon, and Canon manged to pry pros loose for the Nikon system, but that was a rare exception.

yes . the invention of the EF mount and adding USM and IS and quickly adopting that into professional L lenses basically turned a nikon dominated professional market into canon in less than 4 years.  the competitive advantage between canon and nikon during those 4 years was vast.

however that kind of perfect storm is nearly impossible to happen now.

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