Interesting read by Thom Hogan

Started 5 months ago | Discussions thread
tomtom50
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Basic Point: It is all about the lenses
In reply to Geedorama, 5 months ago

It is hard to argue Hogan's point that the F and EF lens lines are the backbones of success for Canon & Nikon.

Lenses are what pros look at, and are willing to spend thousands of dollars on.

Professional use of flagship products casts a halo over the entire company, and makes the line a safe buy for the unsophisticated entry-level buyer.

It is super-difficult to get a pro to change brand, because the lens investment can be gigantic. The camera advantage has to be huge. For a while Canon AF was really better than Nikon, and Canon manged to pry pros loose for the Nikon system, but that was a rare exception.

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