Wall Street Journal article today on mirrorless cameras

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Mel Snyder
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Wall Street Journal article today on mirrorless cameras
5 months ago

http://online.wsj.com/news/articles/SB10001424052702304558804579376172286073420

Detractors say mirrorless cameras are another futile attempt to save the camera industry from smartphones. That doesn't mean they can't keep grabbing customer attention as the technology improves. A certain segment of consumers are always likely to want something better than the masses. That's where mirrorless could erode the high-end DSLRs that Canon and Nikon have banked on as less vulnerable to the smartphone trend.

The scope for disruption could be far greater than some expect. Sony is already offering mirrorless cameras with "full frame" image sensors as large as top-end DSLR cameras. That means it's plausible high-end hobbyists and some professional photographers will make the switch in coming years.

Nikon and Canon have one big advantage—their lines of interchangeable lenses that keep longtime users loyal. If the companies are smart, they will capitalize on this by building on their currently minimal offerings of mirrorless cameras that can use their existing lenses.

Japan's digital camera makers were blindsided by the impact of smartphones on the industry. They should have no excuse if they let technology pass them over again.

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