Canon doesn't really care anymore...

Started 9 months ago | Discussions thread
rrccad
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Re: Canon doesn't really care anymore...
In reply to David_C, 9 months ago

David_C wrote:

First, I own and use Canon,

per www.bythom.com analyses Canon's financial reports

http://www.dslrbodies.com/newsviews/camera-company-financials.html

"Analysts who attended the financial results meeting in Tokyo and who cover Canon seem a bit non-plussed, with several remarking about how blasé Canon appears about the lack of unit volume growth in cameras. None of the countermeasures mentioned in their presentations really addresses the declining unit volumes in cameras. Instead Canon now is talking about more medical sales for imaging (last year it was more security camera sales as the growth prospect). Every indication is that Canon regards cameras as a fully mature market and is managing it as such."

of course it is, a camera from 2+ years ago can easily take a competitive image from one today. That is a mature market  most cameras released today are in the diminishing returns on improvement regardless of manufacturer.

If you read the whole article, you will note the camera division at Fuji is also a very small percentage of the total company, the same as Canon. But it sure seems to me that Fuji is letting their engineers loose at coming up with new products and firmware.

Fuji also doesn't have an installed base reaching around 50+ million digital cameras, and production of over 8 million cameras a year to worry about either and support and service capability of millions of cameras from everything from the rank beginner to the pro with 24 hour turnaround on repairs.

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