EM-1 uses Panasonic sensor per Chipworks

Started 8 months ago | Discussions thread
Joe Pa
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Re: Football fanboys must know something
In reply to MichaelKJ, 8 months ago

MichaelKJ wrote:

Pixnat2 wrote:

Panasonic is a huge corporation that have many divisions. The corporation's interest is that each division should be profitable.

When Panasonic camera division states they will not use PDAF on sensor, it doesn't mean at all that Panasonic sensor division will not produce it for other companies.

Panasonic Camera Division has a strategy. Panasonic Sensor Division has another. They are independent.

And you know this how? IMO, it would be foolish for a corporation to automatically allow each division to have completely independent strategies. For example, Olympus officials have emphasized synergies between their imaging and medical divisions. In most, if not all, companies, divisions have strategies that are reviewed and often modified by top management with the goal of maximizing overall corporate profits. Thus, the extent to which division strategies are independent is decided by the top brass.

If each division has their own P&L then it's quite possible that they act independently.  Many years ago I worked for a division of Xerox who's charter was to bid solutions which included competitive products if that gave us a better chance to win.  Kodak's sensor division (now JK) was a different division than their camera division.

Businesses care about being profitable, you don't put all your eggs in one basket.

When Olympus bought the sensor from Sony for the E-M5, Panasonic Sensor division lost a client. So they probably made a better offer to Olympus to produce their future sensors.

Possibly. It could also be the case that Panasonic's R&D has led to more competitive sensors than they were able to make at the time Olympus was sourcing the sensor for the E-M5.

The good point is that Panasonic sensor division has the technology to make competitive sensors.

Agreed. Competition is good for consumers.

In the end, IQ counts, not who made the sensors.

Very true.

P.S. All this makes me believe that the story about Panasonic not allowing Olympus to buy a sensor from other company was a huge Urban Legend

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