Canon doesn't really care anymore...

Started Feb 7, 2014 | Discussions thread
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So what is the problem?
In reply to David_C, Feb 10, 2014

David_C wrote:

First, I own and use Canon,

per analyses Canon's financial reports

"Analysts who attended the financial results meeting in Tokyo and who cover Canon seem a bit non-plussed, with several remarking about how blasé Canon appears about the lack of unit volume growth in cameras. None of the countermeasures mentioned in their presentations really addresses the declining unit volumes in cameras. Instead Canon now is talking about more medical sales for imaging (last year it was more security camera sales as the growth prospect). Every indication is that Canon regards cameras as a fully mature market and is managing it as such."

Of course the camera market is 'mature'. If you can't find a digital camera today to take your pics well, then you have to be a brick short. There is so much out there now. Maybe too much?

If you read the whole article, you will note the camera division at Fuji is also a very small percentage of the total company, the same as Canon. But it sure seems to me that Fuji is letting their engineers loose at coming up with new products and firmware.

We don't need more things like video on DSLRs or facial recognition! Why does the camera control taking the photo all the time and the lazy cam user just clicking the shutter button? It seems people get annoyed when they simply click and don't get a "work of art photo" from their cameras now (without doing anything on their part).

For example, Canon could very simple add the magic lantern hacks to existing cameras, but they don't.

What is/are 'magic lantern hacks'?

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