4K video, Sony has just lost a good PR opportunity

Started 6 months ago | Discussions thread
Sonyshine
Senior MemberPosts: 4,713Gear list
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Re: 4K is just a gimmick like 3D and curved TV's ?
In reply to Jeadm, 6 months ago

I agree its coming..... but until the infrastructure to support it gets upgraded ( and in many countries that means legislation ) then the uptake will be very limited.

The cost of producing 4k will be massive for broadcasters and in the current economic climate they ain't gonna be rushing to spend on new gear for a teeny weeny audience.

Cinemas are already effectively at 4k anyway so they are not going to change much - and in fact I understand many film companies will resist too quick a domestic 4k market as it will undermine the cinema experience.

PC's will need powerful processors, masses of memory and huge hard drives.

A 2nd generation blu ray disc may be needed and the attendant player to go with it.

Yes I agree it will happen - but not soon. For many people HD is simply "good enough"

So going back to the original post I don't think Sony missed an opportunity - I suspect they want the whole 4K package - TV, Cameras, storage medium & player to be ready before they start trying to sell it to us.

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