CP+ Rumor Roundup.....

Started 10 months ago | Questions thread
paulkienitz
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Re: CP+ Rumor Roundup.....
In reply to sgtsween, 10 months ago

sgtsween wrote:

This is what I posted on the topic in another forum:

I would argue that branding is extrememly important to a lot of people, and brand identity coupled with what individual brands mean to consumers is not trivial at all. Look at the auto industry. When GM owned Saab, so you think that lifelong Saab owners who had a lot invested in the brand and had grown an emotional attachment to it would've been happy if the Saab badge came off and a GM badge went on? Doesn't matter as it still has an engine an wheels! But it does matter.

Clearly it's much preferable that GM should leave the Saab badge on, even if they're gutting all the special qualities that distinguished a Saab from a Chevrolet.  Oh, woops, once a Saab was just a Chevy nobody bought them anymore, and now the brand is gone for good.

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