a lot of pressure on Sony now ...

Started 11 months ago | Discussions thread
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Re: Sony's Greatest Challenge is not Fuji but...
In reply to Dennis, 11 months ago

Well take a look at what the latest trend actually is - it's not the DSLR shape, it's actually everyone rushing into the NEX-6 space: A competent compact VF mirrorless at a sub-$1000 price. GX7, OMD-EM10, XE-1&2 - none of these cameras came out until Sony redefined the space. Before it was GH2 + EM5 + NEX-7 + X-Pro1 then a wide gulf to their lower models. EM10 sheds the usual M4/3 self-justification nonsense about the necessity of weather-sealing and goes for cheaper (though I do fear the hump here will only sell well with the converted). If weather-sealing was all-important (and it certainly is important to enthusiasts, myself included), why did Olympus dump it? Because winning awards is one thing, but the mass market is below the EM1/EM5 pricing and they had to get something out to match the NEX-6, GX7 and X-E2.

But Sony are even ahead of everyone in this game again - that's the A3000. It will be interesting to see if there's a reaction from the competition here, because at present A3000 occupies an uncontested niche in price/performance ratio.

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Sony Alpha 7 Sony FE 55mm F1.8 Sony FE 28-70mm F3.5-5.6 OSS Panasonic Lumix DMC-FZ1000 Sony Alpha NEX-5N +8 more
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