So why don't people ever talk about the 4/3 aspect ratio?

Started 7 months ago | Discussions thread
letsgofishing
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Re: So why don't people ever talk about the 4/3 aspect ratio?
In reply to topstuff, 7 months ago

As far as I'm concerned, aspect ratio isn't really an issue....

In the days of film, the most popular professional camera (besides large format cameras) used for creating images in the advertising indusrty, were Hasselblads which used the 6x6cm format. The thinking was that you shot square and then cropped to either portrait or landscape afterwards. The film size was much bigger than the 36x24mm of regular 35mm cameras, so the was no loss of quality when you cropped.

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