Starting a business specializing in portraiture

Started Jan 24, 2014 | Discussions thread
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Re: Starting a business specializing in portraiture
In reply to PenguinPhotoCo, Jan 26, 2014

Good points

Having all of these to do can lead to paralysis though. I would recommend him to get out there and do a test case, if he can actually charge someone, learn from the experience, then repeat the process until he discovers he actually knows enough about the market and also has enough revenues to announce himself as a profotog.

If the test case is negative, then it's all good because he actually saved months of potential work working on business models, marketing research etc.

In business, this is called the "lean startup" way where instead of trying to knowing all the factors, and make sure you've go everything right, just go out there with a minimum viable product and then adapt from there. The methodology also encourages you to fail fast.

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