Olympus still hopeful. Is MILC a serious alternative for DSLR?

Started 9 months ago | Discussions thread
EvokeEmotion
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Re: Olympus admits...
In reply to MichaelKJ, 9 months ago

MichaelKJ wrote:

justmeMN wrote:

"Olympus admits that its overseas marketing has been lacking so far." - Reuters: Sept. 10, 2013

Among other obstacles, unless they improve their marketing/advertising and product placement/visibility, their mirrorless cameras will only be popular in their local market.

Here in the USA, I don't know if I have ever seen an Olympus mirrorless ad, or an Olympus mirrorless camera on a store shelf.

They've recently had ads for the OMD system in the NY Times, but TV ads appear to have disappeared. Olympus also dropped their co-sponsorship of the US Open Tennis tournament (I always thought it was a strange to see Olympus ads in a venue with a bevy of pros capturing the action with their Canikons.)

So, if anything, I think their marketing in the US has decreased recently.

NY Times? Who reads newspaper anymore? Oh that's right, the 'DSLRs are too heavy' crowd. Great demographic targeting.

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