Olympus still hopeful. Is MILC a serious alternative for DSLR?

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HappyVan
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Olympus still hopeful. Is MILC a serious alternative for DSLR?
7 months ago

At CES, Oly's Terada (product planning) offered this tidbit.

“Yet, as far as CSCs are concerned, Terada believes Olympus has the potential to take a large chunk of the market, in two ways: by winning over existing DSLR users; and by pulling in complete newcomers to system cameras.

‘The world of interchangeable lens has changed,' said Terada.

'This is our opportunity to grab current DSLR users to switch to mirrorless...

Read more at http://www.amateurphotographer.co.uk/photo-news/540335/ces-2014-olympus-may-re-enter-dslr-arena#91ahpQciSJY0fGGy.99

First, Terada is quietly acknowledging that DSLR is not going away. Indeed, the guys at Olympics are still emotionally attached to the DSLR because those were their days of glory. That's where their best lenses are.

In the next post (Is MILC a serious alternative for DSLR?), I will examine whether MILC (as a group) is really doing its job in pulling in new users, and converting DSLR users.

In this section, I will merely point out that the last 43 cameras were launched in 2010, and are due for replacement. The last film cameras were sold in 2002. Therefore, the M43 OM-D cameras are essential to stop the lost of Oly DSLR customer base to other brands.

Historically, Oly DSLR market share was 6% in 2007 (according to wikipedia). Currently, Oly market share of ILC is just @3% globally! Since, most of the M43 cameras sold by Oly is without viewfinder, the inference is that Oly is seriously bleeding DSLR users to other brands.

Just to put a perspective on Terada's spin. Oly will maintain its own DSLR user base only when it sells enough cameras with EVF. That's equivalent to @6% of ILC.

At the rate that the Olympus DSLR customer base is eroding, it is unlikely that Oly will return to DSLR.

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