Thom Hogan: Fujifilm Will Succumb

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Graham Hill
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Thom Hogan: Fujifilm Will Succumb
6 months ago

Today's Thom Hogan essay had an interesting prediction:

"Fujifilm, Olympus, and Pentax will probably all succumb and show their full frame hand either at Photokina this year, or no later than early next year. Sure, the volume will be low, but look at the profits! Pentax is the easy call here, but Fujifilm will have seen and envied the Sony thrust with the A7 and likely follow."

http://www.dslrbodies.com/newsviews/trends-fore-and-aft.html

It's a bold prediction, not one I'd be comfortable putting money on. The X100 made an enormous splash when it appeared at Photokina. Could a FF version of the X100 repeat such a performance?

Only 7 months or so to find out.

Fujifilm FinePix X100 Sony Alpha 7
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