Canon sets out to annoy serious camera users with Story Camera

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meland
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Canon sets out to annoy serious camera users with Story Camera
8 months ago

By launching the Story Camera - a device that can include the photographer in the scene with a rear facing lens - Canon have kicked off their latest marketing strategy by deliberately provoking enthusiast photographers.

"We worked out that enthusiasts are hard work." said a spokesman from Canon. "They just endlessly come shuffling into our Service Departments and demand we clean a non-existent dust spot off their lens under warranty. Who needs that?"

"However if you can annoy an enthusiast enough with a product that clearly isn't targeted at him, then the resulting threads create valuable publicity. It's brilliant! We've been able to reduce our advertising spend considerably."

Questioned whether there wasn't a negative effect from DPR readers endlessly complaining that resources were being diverted from creating a new EF50mm f/1.4 L IS by producing the Story Camera, Takashi Yamamoto replied "I have absolutely no idea what DPR is but anyway if they think our Compact Camera Division has anything to do with our Lens Division they are obviously not the sharpest lens in the gadget bag. Ho! Ho!"

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