Nikon and Mercedes Benz... a marketing parallel?

Started 6 months ago | Discussions thread
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EmotoPhotos
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Nikon and Mercedes Benz... a marketing parallel?
6 months ago

OK bear with me. Take Mercedes Benz (MB) they made a small range of high quality 'flagships' in the 70s, 80s and early 90s - with models like W124 (E class), W140 (S class) being the very best engineered cars made - reliable, bulletproof, expensive-ish and very reliable, being kept for 250k miles or more. Nikon had the D90, D300 D3 etc.. with a similar thread of characteristics. Move on to the late 90s and 21st century - MB replacements to the 'E' and 'S' class were rusty, flimsier 'accountant' not 'engineer' based products marketed with 'gizmos' like bluetooth and sat-nav etc. to drive profitability. THEN they introduced  areal mix of sub-models to cover ALL the bases revamped A, B, C and variants of coupes/fastbacks and sports plus stationwagons.... Again driven by buyer age/demographics and features but hanging off a previously high quality low-change brand. I see NIKON and Canon etc. as developing identically - D3xxx, D5xxx, D6xx, D7xxx, D8xx etc. and covering all their consumer bases. I am sure if I was NIKON I would reuse components and adjust features based on price for each model range again maximising profitability. I personally assume a D4xx will appear but not for some time. Just my thoughts.... Cheers Paul

 EmotoPhotos's gear list:EmotoPhotos's gear list
Nikon D300 Tamron AF 18-270mm F/3.5-6.3 Di II VC LD Aspherical (IF) MACRO Tokina AT-X Pro 11-16mm f/2.8 DX Samyang 8mm F2.8 UMC Fisheye Nikon AF-S Nikkor 35mm f/1.8G +7 more
Nikon D3 Nikon D300 Nikon D3X Nikon D4 Nikon D90
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