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The future for Fuji cameras

Started Dec 31, 2013 | Discussions thread
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Re: The future for Fuji cameras
In reply to mooshoepork, Jan 3, 2014

mooshoepork wrote:

Not trying to troll...

But given the recent sales reports over at fuji rumors, does anyone else worry about the potential for Fuji to throw in the towel and abandon this venture?

Having only sold 700,000...seems really low.

I love my x100s and x-e2, but I'm worried that if they continue to not make money they'll withdraw.

It's a tough market to crack, and I hope they fair better in 2014.


If you look at the latest financial statements you'll see that the numbers isn't the only factor that matters. In 2010 Fujifilm took a big hit with large financial losses as the world markets attempted to cope with the economic downturn that began during the bush/cheney administration. Consumer camera sales took the biggest hit.

Last spring Fujifilm announced they were reorganizing their operations and thinning out the camera line-up. The idea was to return this market segment to profitability by weeding out the multitude of camera models they were producing, and focus on the X Cameras, waterproof cameras, and cameras with powerful zoom lenses.

The latest financial statements reveal that Fuji's strategy has worked. The columns previously showing significant losses now show the losses being generated by Fuji's camera division have been nearly extinguished, and the sales volume in the U.S.A. increased in 2013 over that in 2012.

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