The future for Fuji cameras

Started Dec 31, 2013 | Discussions thread
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John Gellings
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Re: The future for Fuji cameras
In reply to Graham Hill, Jan 2, 2014

Graham Hill wrote:

IKB wrote:

It's not rankings that matters, it is profitability. If Fujifilm can make money, then why abandon these products?

Have you seen Fujifilm's financials? There is no profitability at all in their camera division. Nothing but losses.

Are they on track?

No, they are going backwards. Losses increased by 260% last quarter, year on year.

Only they know,

No, we do, as the documents are public.

in the meantime enjoy the products.

Absolutely.

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Malcy
----------------

It seems strange that Fuji sold way more X cameras than it thought it would (they were shocked at the initial reception of the X100), yet isn't making cash... how is that possible?

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