The future for Fuji cameras

Started 9 months ago | Discussions thread
Graham Hill
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Re: The future for Fuji cameras
In reply to John Carson, 8 months ago

John Carson wrote:

Graham Hill wrote:

Caerolle wrote:

John Carson wrote:

Of course they abandoned the S series. The future is mirror less. Why invest millions trying to succeed in a dying market?

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john carson

Funny. I hope the future is mirrorless, but it isn't the present, which is where people are buying cameras. And wasn't the past, either, which was when they killed the S-system.

I thought John's comment was strange too. Mirrorless didn't hardly exist when Fuji abandoned their SLR customers. There was a gap of almost 4 years between the S5 and X100.

Panasonic introduced the G1 in 2008, following years of development. The future was clear then.

Not at all.  I recall all kinds of issues with this camera, particularly it's beyond lethargic focusing. No one was proclaiming the future is mirrorless back then.

Of course, DSLRs continued to sell and will do so for some years. However, developing a line of cameras that may potentially compete with the market leaders requires years of investment, and then many more years of sales in order to recoup the cost of that investment. Fuji did not appear to be particularly well-placed to make inroads in the DSLR market -- it was dependent on Nikon for its bodies -- so we are talking about a very long-term campaign, which, had it succeeded, would have done so just when Fuji needed to be putting all its resources into mirrorless.

The fundamental point here is that investment is intrinsically a long-term thing. You have to position yourself for the future. Fuji has survived whereas Kodak has not because Fuji has thought long term.

Incorrect!  Fujifilm survived because it *diversified* away from film and photography in general.  85% of Fujifilm's revenue and 100% of it's profits come from non photographic businesses.  Imagine Solutions makes up only 15% of Fuji's revenues. Cameras are HALF of that.   Office equipment, medical equipment, medicines, various LCD coatings, inks, etc, are all businesses that Fujifilm entered when it decided that the only way to survive the collapse of film was to diversify.

Fujifilm would have failed completely (just like Kodak) had they planned on surviving as a camera maker.  They simply have no profits in these efforts.

If they made a mistake, it was to spend too much time fiddling about in the compact camera market which had an even bleaker future than the DSLR market.

The DSLR market is doing fine.  That's where the profits are, then and today.  But you are right, the years between the end of the S5 and the beginning of the X100 were dark years for Fujifilm's camera group.

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