The future for Fuji cameras

Started 7 months ago | Discussions thread
John Carson
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Re: The future for Fuji cameras
In reply to Graham Hill, 6 months ago

Graham Hill wrote:

Caerolle wrote:

John Carson wrote:

Of course they abandoned the S series. The future is mirror less. Why invest millions trying to succeed in a dying market?

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john carson

Funny. I hope the future is mirrorless, but it isn't the present, which is where people are buying cameras. And wasn't the past, either, which was when they killed the S-system.

I thought John's comment was strange too. Mirrorless didn't hardly exist when Fuji abandoned their SLR customers. There was a gap of almost 4 years between the S5 and X100.

Panasonic introduced the G1 in 2008, following years of development. The future was clear then.

Of course, DSLRs continued to sell and will do so for some years. However, developing a line of cameras that may potentially compete with the market leaders requires years of investment, and then many more years of sales in order to recoup the cost of that investment. Fuji did not appear to be particularly well-placed to make inroads in the DSLR market -- it was dependent on Nikon for its bodies -- so we are talking about a very long-term campaign, which, had it succeeded, would have done so just when Fuji needed to be putting all its resources into mirrorless.

The fundamental point here is that investment is intrinsically a long-term thing. You have to position yourself for the future. Fuji has survived whereas Kodak has not because Fuji has thought long term. If they made a mistake, it was to spend too much time fiddling about in the compact camera market which had an even bleaker future than the DSLR market.

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john carson

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