Why is the A7 selling cheaper than the A99 ?

Started Jan 2, 2014 | Discussions thread
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because LESS parts & more integrated circuits
In reply to kartikjayaraman, Jan 2, 2014

There are less parts in A7/R than A99.  A7/R Being the newest sony camera, has newer integrated circuits with more component integrated into the motherboard itself to saved manufacturing cost.  There is the DEMAND factor to consider as well.  A7/R is in demand, and mass production lowering per unit cost.  A99 wasn't a hot seller, productions may have been cut thus increase per unit cost.

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