The future for Fuji cameras

Started Dec 31, 2013 | Discussions thread
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Re: The future for Fuji cameras
In reply to Graham Hill, Jan 1, 2014

Graham Hill wrote:

That's exactly the problem. Fujifilm needs to get out to the masses. The enthusiasts will find the X cameras without ads.

But the masses are the ones opting for cell phone cameras over real cameras, or are you differentiating another level, like "hobbyist" that will still look for more than a cell phone?

I actually think that Fuji needs to focus on the enthusiast. The masses will either use cell phones or buy the cheapest thing they can get. They could build a strong business among enthusiasts if they have high enough margins on their products. Market share is irrelevant, but profitability is essential in the long run.


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