The future for Fuji cameras

Started Dec 31, 2013 | Discussions thread
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Re: The future for Fuji cameras
In reply to mooshoepork, Jan 1, 2014

Fuji took a bold step when it put together a team composed of 5 departments and told them they were working on a new Project X. The goal: to put together an integrated system capable of producing world class photos, in a relatively small & light weight "compact" system, that had a nostalgic, aesthetic appeal that stood out from the pack, and that came in at a moderate price point.

The Marketing department succeeded with the retro-styled X Camera design.

The Lens department hit a home run with the second round of lenses released, i.e., the 18-55mm, the 14mm, the 23mm, and now, the 56mm f-1.2.

The Electronics division did a good job with the EXR processor, and kept at it. They developed the EXR-2 processor that increased the cameras' handling, recording, and processing speed. I'm wondering what lies in store with the EXR-3 that's still being sketched on the drawing boards.

The Software Development division began building a base of super-strong Customer loyalty when they began issuing regular software updates that corrected poor performance issues and kept adding additional, usable features that pleased Fuji's Customers.

Finally, there's the Sensor division. They developed a revolutionary sensor concept that did away with the older Bayer technology. Sure they did lock the Fuji X Cameras into the APS-C sensor format. But they came up with an excellent product, and with the X Trans-2 sensor, they've taken away another tool of the gainsayers, who can no longer charge that the X Cameras are too slow; now they can only claim that the X Cameras are slower than some of the other cameras that come in at twice the weight and three times the size of the X-E2.

But the one thing we don't know is, where is technology going to go in the future. Fuji has the glass and will have more in the near future. Fuji has the form factor and design that takes photography back to the basics of Aperture, Shutter Speed, and Focal Length; things that digital cameras almost made us forget about; things that give photographers time to stop and think of things like composition -- while they're at it.

And where is the technology leading us? The biggest thing I can think of is that organic sensor development Fuji is engaged in. What's going to happen to "full frame" digital behemoths, when a new APS-C format sensor comes along with double or triple the resolution of present day pixel designs?

I think this is what lies in store for the high quality image segment of the camera market. Fuji's poised to integrate the new organic X Trans Warp sensor into its X Camera bodies. While Nikon and Canon will be left trying to explain why the public needs such a large heavy body and large heavy lenses to take pictures that don't match the quality of the smaller organic sensor cameras. OR, they'll be trying to explain why their new "full frame" organic sensors are needed in order to produce those lovely images from the 10-Gigabyte image files that take 3.2 hours to process in LightRoom 12.3.

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