The future for Fuji cameras

Started 11 months ago | Discussions thread
TThorne
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Re: The future for Fuji cameras
In reply to Graham Hill, 11 months ago

Fujifilm is like that really innovative and creative spoiled son that is still supported by his father who remains proud of him despite the continuous losses. Big Daddy Fuji Holdings will not let his son go without, and will likely finance his son's adventures forever, not necessarily hoping to turn things around profit/loss wise, but just because he takes so much pride in his kid.

It is really a very cute and heart warming relationship that makes almost no sense business wise for Fuji. Make no mistake, the support comes from a personal and emotional place.

That being said, let me assure everyone that Fujifilm is not going anywhere. Fuji Holdings is RIDICULOUSLY successful and wealthy, and they will likely always pull Fujifilm up by the bootstraps and let them keep playing. It is really just a drop in the bucket for Big Daddy.

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A lie gets halfway around the world before the truth has a chance to get its pants on. - Sir Winston Churchill

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