The future for Fuji cameras

Started 11 months ago | Discussions thread
Graham Hill
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Re: The future for Fuji cameras
In reply to 57even, 11 months ago

57even wrote:

Asylum Photo wrote:

It really depends on if they make money on the X-Series.

The fact that they lost money on imaging,

They made money on smartphone camera modules which partly offset the decline in compact sales. Losses were small and overall earnings company wide were up on the same period last year.

http://www.fujifilmholdings.com/en/pdf/investors/finance/materials/ff_fy_2014q2_001.pdf

but are really focusing on the X-Series tells me that Fuji thinks the X-Series is their best shot at profits. Whether that's true for the future or not, is to be seen. It's a tough market unless you are Nikon, Canon or Sony/Olympus now.

At the very least we will have some new products next year. And our existing products should still work for years to come.

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Reuters article fails to mention the fact that smaller companies have minimal penetration in the US compared to the big three. Only reasons SLRs are still dominant are:

1. Price - entry level prices for DSLRs are still low compared to mirrorless. Fuji's low cost entry level is a bid to fight off that difference.

2. Brand - most people only know Nikon and Canon in the camera market, and they push SLRs so that's what people buy.

But Fuji has good traction with pros,

How can you say this?  Good traction compared to what? Nikon or Ricoh?

and many people here have given up on SLRs for them. So I think there is a future, if they hold out. They can be profitable with low sales if they don't end up with huge inventories.

Fujifilm is not set out to be niche.  They just opened up a new lens manufacturing factory in the Philippines.  My company has been there to try to secure them as a customer.  My colleague said that they currently have 5 glass grinders there, but have plans for over 150 more once the plant is fully up and running.  They need serious volume to support that plant.  It was not cheap to build.

Contrary to FUD from some quarters around here, Fuji's financials don't look too bad overall. Losses in imaging are all in the compact camera segment.

Absolutely false.  You cannot claim that with any accuracy.  If I am wrong, you can post said evidence.  Fujifilm's verbiage on the X cameras line has become distinctly lukewarm over the past two years.  In the previous quarterly report, INSTAX cameras got more press than the X cameras.  That is *amazing*.  The X cameras did not even appear on the slide where growth in 2014 was projected.

Certainly looking better the Olympus and Panasonic.

Absolutely as Fujifilm Holdings is profitable.  But this is not enough as Fujifilm's CEO has strong growth plans.  If cameras do not perform, they will drag down growth.

I guess we will never know their long term plan for the X series in terms of sales and revenues, but they started from zero only 2 years ago.

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