This NEW DPR Video Sponsored by Sony tells us alot

Started 8 months ago | Discussions thread
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K E Hoffman
Senior MemberPosts: 2,699Gear list
This NEW DPR Video Sponsored by Sony tells us alot
8 months ago

Sony clearly paid to have this made it is sponsored content done by DPR.

What does this tell us:

  • SLT is still a current technology they are not getting rid of it in 2014
  • a-mount is still a part of the plan for Sony
  • A77 is being replaced before the A99

What I also think I see (Opinion based on my work experience and training in product management)

  • This video is posted at end of Holiday shopping season so may be the first part of a coming new a-mount SLT campaign for Q1. Watch CES/PMA
  • I have also noted in my manger ads that the barrage of A7 ads pushed to me, are being replaced with other brands.. meaning Sony has stopped paying top $$ for premium exposure over other photographic ads. Ad play is often a bidding scale the high bidder gets seen more. So the A7 camera push may be winding down for the next release cycle
  • A77/A65 is being replaced sooner than later as it would have been the perfect camera for this, but they feature the new A58 and A99
  • With a99 prices holding steady that suggests to me it is staying in place for a while and that the next FF a-mount will be MORE expensive with 36 MP. Keeping the A99 where it price wise will support a higher prices for the newer camera.  And Sony will push its self higher into the Pro / Advanced SLR style camera market.
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K.E.H. >> Shooting between raindrops in WA<<

 K E Hoffman's gear list:K E Hoffman's gear list
Canon EOS 450D Sony SLT-A77 Nikon 1 J1 Sony a77 II Sony 70-300mm F4.5-5.6 G SSM +7 more
Sony Alpha 7 Sony SLT-A58 Sony SLT-A77 Sony SLT-A99
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