The future for Fuji cameras

Started Dec 31, 2013 | Discussions thread
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Regular MemberPosts: 252
Re: The future for Fuji cameras
In reply to Graham Hill, Dec 31, 2013

IKB wrote:

It's not rankings that matters, it is profitability. If Fujifilm can make money, then why abandon these products?

Have you seen Fujifilm's financials?  There is no profitability at all in their camera division.  Nothing but losses.

Are they on track?

No, they are going backwards.  Losses increased by 260% last quarter, year on year.

Only they know,

No, we do, as the documents are public.

in the meantime enjoy the products.


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Was going to reply with this!

Their p&l and balance sheets are available on their website.

It's not about whether or not they make a good product (I think they do...)

It's about whether or not enough other people do. We're definitely a niche market...and it frustrates me sometimes. I think they deserve to do well. Canon just recycle the same sensor every year.

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