2013 Japan Camera sales report from BCN

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Zvonimir Tosic
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2013 Japan Camera sales report from BCN
10 months ago

(Taken from the other forum)

BCN Ranking has just published their summary of the Japanese camera market. It represents 40% of retailers and is sales to end customers, not shipments to retailers. It's quite upbeat in general because the overall industry sales are up this time.

The ranking tables can be seen if you scroll down from this link.

DSLR

  • By manufacturer: Canon 49.2%, Nikon 42.5%, Pentax 5.2%, Sony 3.1%
  • The only Pentax in the top 20 is the K-30 in 11th place with 3.4 percent.
  • The K-50, K-5 series and K-3 are out of the ranking, but bring Pentax’s total share to 5.2%, which is a bit better than 2012. (PS. K-3 was only released last month; it will be interesting to see what happens next year with the K-3 selling from day one)
  • Meanwhile, Sony dropped from over 6% in 2012 to just 3.1% this year.
  • Full frame still accounts for less than 10% of the top 20.

Mirrorless

  • By manufacturer: Olympus 29.1%, Sony 26.4%, Panasonic 14.2%, Pentax 9.8%, Nikon 9.34%, Canon 9.25%
  • Sony overtook Panasonic this year.
  • Pentax overtook Nikon this year.
  • Pentax share went up from 7.1 % in 2012 to 9.8%, but this was all Q (with no contribution from the K-01, which ranked last year).
  • No Fuji models made the ranking at all.
  • Same as last year, there are very few EVF models in the ranking. Of course it has to do with cost, but it seems the Japanese are not prepared to pay extra for an EVF.
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Zvonimir Tosic
“A portrait is not made in the camera, but on either side of it.”
— Edward Steichen

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Pentax K-01 Pentax K-3 Pentax K-30 Pentax K-5 Pentax K-50
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