Olympus Rebate Problem Update (and review)

Started Dec 26, 2013 | Discussions thread
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Pikme Senior Member • Posts: 1,983
Real reason

DonSC wrote:

. The only reason companies use rebates is that they know few people ultimately send them in, so it's much cheaper than a price cut.

no, the reason rebates are used is to ensure that price cuts go to the consumer and not to the retailer.  Otherwise much of the price cut is absorbed by the retailer but not passed on to the consumer.

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Roberto M.

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