Is Thom Hogan correct?

Started 7 months ago | Discussions thread
jfriend00
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Re: Is Thom Hogan correct?
In reply to The Andy G, 7 months ago

The Andy G wrote:

At what price point and what profitability? I'm not saying they can't do it technically but that your suggestion would get a lot of resistance from the product managers of the D6X0 and the D300s who is hoping for a replacement.

Why?

Your proposal needs to fit in somewhere between the D6X0 at 2k and the D800 at $2600. Okay, let's say Nikon's pollsters propose a price at $2250 right in the middle. What sane person would buy a D6X0 then? Moreover, are all of the extra components in the new camera making enough margins on that price point?

I think you'd be surprised how many would buy an FX, 8fps, 24MP, large buffer camera with great AF at $3000 (or whatever the D800 is priced in your neck of the woods).  They complement each other - each with their own strength.  One is fast, the other is high res.  There are no cheaper options for either.  As the price of the Df has shown, you don't have to have a perfect stairstep in pricing if each camera has its own strengths.

Or, Nikon could offer a 24MP RAW binning mode with the 36MP sensor and make the D810/D850 go 8fps and just have one product at that price point.  Either way could work for the action shooter.

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