So who was 4/3 originally aimed at?

Started Nov 16, 2013 | Discussions thread
Ross
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Re: So who was 4/3 originally aimed at?
In reply to Big Ga, Nov 17, 2013

It has always been my opinion that the system was aimed at where the most photographs could be found on any day of the week. Go find one of those mega magazine stands in your area. Stand in front of it and guess at how many photos are printed in those publications (each month). I got an early on idea from some of Oly's comments that the "published picture maker" was the marketing target. Kodak would have known the market and the publishing needs for images. Their sensor and the JPEG engine were probably aimed at putting pretty pictures on magazine pages. I also saw it being used at a department store to record children sitting on Santa's knee ..... snap to print ....no fuss .... just collect the money 

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Bob

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