So who was 4/3 originally aimed at?

Started Nov 16, 2013 | Discussions thread
rovingtim
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Re: So who was 4/3 originally aimed at? - Original press release
In reply to Big Ga, Nov 17, 2013

Big Ga wrote:

rovingtim wrote:

bobn2 wrote:

iii) Related to (ii) they really failed to give options which took advantage of the size and weight advantage. The first several FT DSLRs were as large or larger than the competition, right up until the D400.

This may not have been so much of a problem if the bodies were competitive, but they were not.

Well, to be fair, they were competitive in a lot of ways. But also to be fair, the one or two bits that were behind were in key areas (and hence its easy to forget the good bits!)

The E1 was competitive at the time. More importantly, it was lovable :-).

The E3 was not. The sensor tech and AF was so far behind it became a joke.

Olympus started its comedy career by purchasing a double page spread in a national US professional photography magazine so they could use an obviously over-sharpened front-focused image to demonstrate its 'gottaway proof' autofocus capabilities.

Professionals immediately responded ... clambered to buy the E3 ... to use in their own standup comedy acts.

It was a riot!

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