Who's FF system will be in the best shape 5 years from now?

Started 11 months ago | Discussions thread
Edwaste
Contributing MemberPosts: 952Gear list
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Re: Who's FF system will be in the best shape 5 years from now?
In reply to Beachcomber Joe, 11 months ago

Beachcomber Joe wrote:

Edwaste wrote:

Onlooker...You still haven't answered my question...what has Canon and Nikon done lately?

Produced cameras, DSLRs specifically, that purchasers, both pro and hobbyist, are willing to actually purchase.

Willing to purchase? Every day I see more forum threads starting with the same question, which camera should i buy? Most people really don't know what to buy. They are willing to take the advice from total strangers to help make that decision. So when most consumers buy a camera, do they make an educated decision? Or do they go by the recommendation from someone else, or a clever ad campaign featuring some celebrity?

Huge sales figures does not always mean a product is good. It just appeals to the lowest common denominator. That why McDonalds sells billions of hamburgers. Cheap, accessible, inoffensive and safe.

Meanwhile Sony desperately tries to find a viable market niche using their "throw stuff against the wall and see what sticks" marketing strategy. The feature differences that would seem gigantic based on the posts by hobbyists in these gear forums mean little to those who actually buy, rather than endlessly discuss, cameras in quantities large enough to keep the manufacturers solvent.

If anyone is desperate, it's probably Canon and Nikon, looking for new innovations. Live view, mirrorless cameras, self cleaning sensors, which work quite well for Olympus is slowly being picked up by Nikon and Canon. Too bad they really can't get it right.

Will Sony be one of the FF players in five years? They are under intense pressure from Wall Street to focus on the parts of their company that make money and divest themselves of their money losing electronics business which includes the camera making subdivision. A Sony that doesn't make TVs, cameras, and electronic gadgets is a real possibility in the near future.

A full frame 38 megapixel camera that can use any lens originally designed for a 35mm SLR, such as Nikon, Canon, Olympus, etc. is a huge innovation. Things are going to change a lot.

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