So who was 4/3 originally aimed at?

Started 10 months ago | Discussions thread
redshifted
Veteran MemberPosts: 3,107
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Re: So who was 4/3 originally aimed at?
In reply to Big Ga, 10 months ago

Hey Gareth,

I can't believe you're still dealing with Oly after all these years .

It was aimed squarely at editorial/commercial film shooters that were still sitting on the fence of digital photography circa 2003-2004. The CCD sensor output was tweaked for those of us used to shooting Fujichrome, Kodachrome and Ektachrome.

The lenses and body were designed to replicate film shooters' cameras and focal lengths. AF didn't have to be great for folks skilled at manually focusing their lenses. The tiff output choice and Firewire cable is evidence of Oly's intent. Tiff was most useful to photogs delivering their files to art directors/editors and firewire helped move those big files to your/their Apple computer.

They got me .

Best,

Ed

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“L’exactitude n’est pas la vérité”
H. Matisse

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