So who was 4/3 originally aimed at?

Started Nov 16, 2013 | Discussions thread
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Re: So who was 4/3 originally aimed at?
In reply to Big Ga, Nov 16, 2013

My guess and it's a guess only it that it was a 'concept gamble'. Digital had emerged as a change in format and Olympus was hoping to catch the wave of buyers that would be looking at this new technology. Offer something that was built from the ground up to support this tech and make it good enough or competitive and you could appeal to the masses. Not a bad idea but with the big players not buying into it they may not have foreseen the speed of the rapid tech growth in the industry which they could not match. They needed to hit all aspects of the market and the best way to do that is in that first 'real' offering. I think along the lines of Blackberry...then Apple...then Samsung.


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