So who was 4/3 originally aimed at?

Started Nov 16, 2013 | Discussions thread
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Re: So who was 4/3 originally aimed at?
In reply to Big Ga, Nov 16, 2013

Big Ga wrote:

So what do you think? what was the target market that 4/3 was originally gunning for?

They thought they could capture some of the pro market as they thought they might in the 70s with the OM series. The problem is the ( 35mm) pro market was so entrenched in Canikon it made no impact! Consequently the Prosumers and previous Oly fans (such as myself) were the ones to buy into the system. I did not go digital till the E-3, never looked at Canikon offerings, and I'm still quite satisfied I made the right decision for my style of shooting!


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