So who was 4/3 originally aimed at?

Started Nov 16, 2013 | Discussions thread
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So who was 4/3 originally aimed at?
Nov 16, 2013

The recent article on 4/3 lenses by Michael Reichmann (well ... I'm assuming its him) over on LL is an interesting one. he kicks off with saying "Four Thirds was conceived by Olympus as a new Pro format". I tend to agree.

I often see people like RovingTim over here saying that Olympus lost their way with the bigger camera gear, and the whole point of fourthirds was to create a smaller, more portable system, the promise of which only MFT seems to have now finally fulfilled.

I've never really agreed with this. My opinion was that from the outset, Olympus had the goal of competing at the highest level in the pro market. Look at the first camera, the E1. Awesome build. Bristling with 'pro' features like weathersealing, locking mode dial, PC sync socket, USB2, a Firewire port for gods sake!, a £500 grip with a REALLY substantial high capacity battery. That all says pro, especially considering the year of release.

They even brought out one of, of not THE best HV packs for a shoe mounted flash. Only pros use HV packs!

And the lenses. Stuff like the 300/2.8 isn't aimed at consumers! ALL of the first batch of lenses were quality, weathersealed offerings.

They even tried to set up a global pro support network which did seem to work in some countries for a while.

So what do you think? what was the target market that 4/3 was originally gunning for?

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