Why Pentax Need a New Mount Now

Started Nov 13, 2013 | Discussions thread
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Re: Be careful what you wish for
In reply to KL Matt, Nov 14, 2013

If - it's a very big if - the market moves decisively away from the classic DSLR in favour of smaller cameras with an EVF rather than an OVF but still with big sensors, then it's quite hard to see how Ricoh can avoid introducing a new mount. It's pretty simple, isn't it? Yes, some folks will holler and shout, but it's a business decision. Ricoh (and any other camera company in the same situation) will have to decide whether there's more to gain or to lose. Some customers will leave either way, but which way gains more custom and above all more profit in the longer run?

Of course, if the "if" never happens, then Ricoh can continue to produce top-quality DSLRs under the Pentax brand whether FF or APS-C and never have to worry.

In the medium term, Ricoh also have the option of winding down the Q, since smartphones are starting to encroach on its territory, in favour of compacts with a fixed lens and a much bigger sensor. That would reduce the number of mounts they have to support by 25 per cent. The days of the Q are surely numbered anyway.

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